Lingerie is a key wardrobe essential—after all, it’s the first thing you put on and the last thing you take off every day—and the best lingerie brands are designing underwear that anyone can appreciate. Think simple-yet-sexy styles that support and come in a wide range of sizes.
A handful of direct-to-consumer brands, like Cuup and ThirdLove, are leading by example in the realm of form-meets-function. Both are using technology—and real women’s measurements—to reengineer lingerie that’s more size-inclusive and representative of women’s bodies. Others, like Dora Larsen and Savage x Fenty, home in on the experience of wearing lingerie with materials and cuts that are slinky but also exceedingly comfortable.
On this list you’ll find the best places to buy lingerie across all sizes, budgets, and occasions. (Valentine’s Day is just around the corner though, if you needed a reason to shop!) Whether you’re looking for cute everyday separates or want to go all out for an at-home date night, we rounded up 41 of the best lingerie brands to shop right now.
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