The Most Popular Beauty Products on Amazon This Year

If you’ve browsed the best beauty products on Amazon before, you already know how easy it is to fill your cart with multipacks of your favorite things—plus a few extras you just can’t resist trying for the novelty. The retailer’s treasure trove of luxury, drugstore, and indie products is a gold mine for one-stop shopping, and the reviews are consistently detailed and helpful. When you’re wondering how a specific curling iron barrel will work on your hair type or diving deep into a serum’s ingredients, this is definitely the place to look.

To wrap up 2020, we asked Amazon to share the must-have products that flew off virtual shelves in every category: hair, makeup, skin care, tools, and nails. The final list is full of TikTok favorites and cult classics bound to transform your routine, backed up by thousands of five-star reviews. And when this many shoppers all agree on those five stars, it’s usually a sign to stock up immediately. Scroll through for the 19 best beauty products on Amazon worth the hype—if sales this year have anything to say for it.