Selena Gomez Has Already Said Goodbye to Blonde After Two Months


After two months with vintage blonde hair, Selena Gomez is back to brunette. 

On July 1, Gomez announced the major news that her beauty brand, Rare Beauty, has gone global. In the Instagram post, which features the entrepreneur standing in front of balloons in a prairie dress, you can see that her once blonde locks are now a shade of rich chocolate. 

“So excited that @rarebeauty is now global! I’ve put my heart and soul into my brand and couldn’t be more grateful I get to share it all over the world,” she wrote. “Was on set today shooting our next campaign -so sad I couldn’t be in each country to celebrate. Can’t wait to visit and see y’all soon! ♥️💋💄”

Based on the caption, it’s possible this photo was taken prior to her blonde transformation, which Gomez debuted on April 23. These types of deals take months to go forward, so the pop star could easily have prepared the announcement knowing she’d be busy when it was time to break the news. However, it’s just as likely that Gomez simply grew tired of the upkeep required to maintain bright, golden hair. After all, just getting her hair to that point took eight hours.

“We’ve been doing Selena’s color for over a decade now. She typically keeps it pretty natural, but this time she went for a big change,” Nine Zero One Salon co-owners Nikki Lee and Riawna Capri wrote in a statement back in April. “This blonde is unique to her as we had to make sure there was an equal balance of cool and warm for her skin tone. It’s an edgier look and perfect for summer.”

They added, “The entire process took 200 foils, several bowls of bleach, and 8 hours of hair magic.”

Selena Gomez was one of a bunch of celebrities who committed to the high-maintenance dye job. Billie Eilish took her brunette and green locks to platinum blonde over the course of six weeks, Lucy Hale debuted her lemon-honey ’do after months of lightening her deep brown bob, and even Mandy Moore couldn’t resist reliving her pop-star days with a blonde transformation in May. 

But all good things must come to an end, and Gomez looks absolutely stunning either way. 


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