Jennifer Aniston Just Launched a Hair-Care Brand, and You Can Shop it Now

There’s no doubt Jennifer Aniston is a hair icon. Her infamous Rachel haircut was the reason thousands (possibly millions) of women across the world headed to the salon for flippy layers in the ’90s—and even today she’s inspiring the TikTok teens to ditch their beach waves for a polished, bouncy blowout. 

So it comes as a bit of a surprise that she hasn’t gotten onboard the celebrity beauty-brand train and launched a hair-care line. But finally, her brand, LolaVie (a reference to Aniston’s nickname Lola), launches on September 8.

LolaVie is launching with just one product, the Glossing Detangler, a multiuse spray that detangles, smoothes, adds shine, and acts as a heat protectant thanks to a blend of lemon extract, vegetable ceramides, and chia seeds. 

“I love for a product to have many jobs in one, so it has a heat protector and shine, and so it’s time-efficient,” Aniston told Allure about why she started with a single product. “[My hair routine is] basically washing and conditioning it, putting the detangler on, brushing it through, putting it up in a towel for 10 minutes, and then I either blow it out or let it dry naturally.”

Per Allure, LolaVie has been in development for over five years, and more products are coming soon. The brand aims to combine the best of nature and science, and the Glossing Detangler is 99% naturally derived. The brand is also focusing on sustainability and has replaced all water in its formulas with bamboo essence, as it’s a renewable resource and cruelty-free. 

LolaVie Glossing Detangler

Jennifer Aniston has previously opened up to Glamour about her hair journey. “I love my hair when it’s straight,” she said. “When I was a little girl, I had really long, straight hair to my bum—below my bum, actually. And then when my mom gave me the authority to do anything I wanted with my hair, mistakenly, I cut it all off. I could never grow it back. And then when I cut it short, I discovered it was curly.”