Demi Lovato Calls Out Max Ehrich on Her Savage New Song ‘15 Minutes’

Demi Lovato takes her ex-fiancé, Max Ehrich, to task on her new song “15 Minutes.” 

The plucky banger—off her new album, Dancing With the Devil: The Art of Starting Over—pulls no punches about its subject matter. EW confirmed the song’s topic in mid-March, but you just need to read a few lyrics to get Lovato’s point. 

“Always puttin’ you first, could’ve been your future / But you didn’t even care about me like that,” Lovato sings in the first verse before exclaiming on the chorus, “’Cause you were looking for 15 minutes, yeah. / And now you got 15 minutes, yeah.”

The most obvious Ehrich reference comes in the bridge, when Lovato repeatedly sings, “Prayin’ in Malibu,” before changing the lyric to, “Crying in Malibu…While you were looking for 15 minutes.” Shortly after their breakup in 2020, Ehrich was photographed crying on the Malibu beach where he originally popped the question—which many took to be a publicity stunt. 

Demi Lovato opened up about her relationship to Max Ehrich in Glamour’s March cover story. “Because I denied my intuition of all the red flags that had popped up, I had no one else to blame but myself,” she said. “So I was like, ‘How am I ever going to trust again?’ But really, I was like, ‘Bitch, you should have trusted yourself. If you had trusted yourself, you wouldn’t have ended up in this position.’”

She also talked about how the breakup helped her embrace her sexuality. “When I started getting older, I started realizing how queer I really am,” she revealed. “This past year I was engaged to a man, and when it didn’t work, I was like, ‘This is a huge sign.’ I thought I was going to spend my life with someone. Now that I wasn’t going to, I felt this sense of relief that I could live my truth.”

Listen to “15 Minutes” here. Dancing With the Devil: The Art of Starting Over is now available wherever you stream music. 

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