Chocolate Brown Is the Must-Shop Shade of the Season


Black never goes out of style, but the timeless hue’s warmer cousin tends to be a bit more divisive. The chocolate brown trend, which has recently taken over in the form of celebrity street style and inspiration montages on TikTok, has been crowned the unofficial shade of Winter 2021—with dark brown puffers, lounge pants, and knitwear popping up everywhere you look. Even brown leather has made a comeback, despite living in the shadow of classic black for all these years. 

Stick-of-butter-dressing, aptly coined by former Repeller brand director, Harling Ross, had a really great run—but stealing your sourdough’s look is starting to feel a bit, well, stale. And even with toasty tones shifting to the back burner as winter months turn a corner, it’s clear that the neutral mania isn’t done with us yet. Just like shades of beige, dark brown hues are easy to mix, and they strike up a polished monochromatic vibe that feels natural and understated. 

If you’re looking for ways to bring the rich brown trend into your winter lineup or essentials drawer, feast your eyes on the 21 mocha-toned pieces below.

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