Beyoncé Just Made History With Her Tiffany & Co. Campaign
Beyoncé and Jay Z—the closest thing we have to American royalty—are looking regal (and very hot) as the stars of a new Tiffany & Co campaign called About Love.
In the photos for the luxury jewelers campaign—taken by photographer Mason Poole—Beyoncé wears black gowns that are a modern, iconic interpretation of the one Audrey Hepburn wears in the 1963 film Breakfast at Tiffany’s. Beyoncé is also styled in mesh gloves, with a hairstyle similar to Holly Golightly’s signature updo but a little more relaxed for 2021.
Adding to the luxury, the couple is also photographed in front of a never-before-seen Tiffany Blue painting by Jean-Michel Basquiat, Equals Pi. According to a press release, the Carters collaborated closely with Tiffany on the campaign. Also significant: Despite their many successful collaborations since 2003’s hit single “Crazy in Love,” this is the first time Beyoncé and Jay-Z have appeared in a campaign together.
The campaign also marks a major moment in fashion history. Beyoncé wears the Tiffany diamond, which weighs 128.54 carats. Since its discovery in 1877, the diamond has only been worn by three other women: Mary Whitehouse (wife of American diplomat Edwin Sheldon Whitehouse), Audrey Hepburn, and Lady Gaga, who wore it at the 2019 Oscars. Beyoncé is the first Black woman to wear it. It is also the first time the diamond has been worn for an advertising campaign.
Naturally, people have already taken to social media to share their thoughts on the collaboration:
“Beyoncé and JAY-Z are the epitome of the modern love story,” Alexandre Arnault, Tiffany executive vice president of product and communications said, per the release. “As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values.”
In addition to the photos, the About Love campaign will include a film shot by Jay Z with a cover of “Moon River” sung by Beyoncé; it officially launches in September.
