15 Latinx-Owned Brands to Shop and Support Right Now (And Always!)
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Representation in the fashion landscape—and within fashion brands—is shifting: Diversity and inclusivity have become pillars of a healthy company culture, and it’s been a much-needed change for underrepresented entrepreneurs and fashion brands (not to mention beauty brands). Diverse creatives and professionals are slowly getting the recognition and opportunities deserve. Latinx designers are heading up fashion and home decor brands, and using their passion for Latinx culture to breathe new life into the space (and our carts). To support the Latinx community today and always, you can shop for everything from luxury swimwear to statement jewelry pieces, leather goods, cheeky undies, vibrators, and more from these businesses.
Add pops of color throughout your home with unique woven pieces from Mercedes Salazar, including trays and cupholders. On the jewelry front, Uno de 50’s structured pieces will have you quite literally dripping in gold. And for improved intimacy with yourself or a partner, Maude’s fan-favorite vibrator and massage candles are here to set the mood.
But it doesn’t stop there. Handbags, architectural bikinis, Chelsea boots, and activewear are also front and center to shop. As we continue to celebrate and highlight designers of brands from different backgrounds, keep on scrolling for some Latinx brands that we have our eye on, along with some of our favorite pieces from each.
Soraya Hennessy
Born and raised in Maracaibo, Venezuela, designer Soraya Hennessy founded her namesake brand alongside her mother to highlight the work of Colombian and Venezuelan Wayuu and South American artisans. Soraya Hennessy products are all handmade in Venezuela and Colombia, meaning there are no machines, factories, or even any mass-production involved in the process. The Wayuu culture is the backbone of Soraya Hennessy’s signature woven and crocheted designs originally seen in the brand’s handbags. Now, you can update a drab living room with her baskets, placemats, or coasters.
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Port de Bras
If you live in activewear and t-shirts, we’ve got good news: Port de Bras was created by Venezuela-based designer Clarissa Egana after she became concerned over the materials in her fitness gear. Already a fan of ballet-inspired workout classes, she fused her sustainable ethos with her passion for dance. We love a puff-sleeve top for the gym, to run errands, or even out to dinner—and just wait until you see all of her prints.
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Maude
Maude’s founder, Éva Goicochea, is no stranger to the business world. She hailed from Everlane and later co-founded Tinker Watches with her husband, before her passion for healthcare led her to build Maude. Focusing on sexual wellness and modern intimacy, best-sellers include vibrators, lubricants, massage candles, and bath soaks. Also: She’s one of only 10 Latinx designers in the consumer goods space to receive over $10 million in venture funding.
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Silvia Tcherassi
Silvia Tcherassi started off her career in the interior design space before shifting her talents over to fashion. The Colombian-born designer’s creations are fit to work for women of any age, especially those who love to ~stand out~. You can find risk-taking embroidered crop tops, chic cuts, and unique accents across her namesake collection.
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Mercedes Salazar
While Colombian-born Mercedes Salazar was first known for her captivating jewelry designs, it’s her eye-catching accessories that we can’t stop raving about. Today, you can find unique straw home decor like trays, cupholders, coasters, and more along with vibrant bags, beach hats, and, of course, her original an-favorite: jewels. Salazar’s nontraditional approach to jewelry adds a playful touch to anyone’s collection with pieces like charm necklaces, palm tree-themed earrings, and cascading pearls.
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Johanna Ortiz
If there’s one thing worth splurging for, it’s an empowering swimsuit that makes you feel confident and sexy all in one shot. Johanna Ortiz‘s collection is known for being elegant yet bold, with designs inspired by her hometown of Cali, Colombia. Think eye-popping hues, floral prints, tassels, ruffles, and anything that basically makes your wardrobe the star of the show. Fans can’t get enough of her swimwear in particular, thanks to the Instagram-worthy designs and flattering cuts.
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Cuyana
Cuyana‘s taken the fashion world by storm since its 2011 launch. The California-based label provides women with functional and elevated pieces including its best-selling leather goods (like our favorite belt bag!) along with dainty jewelry like crescent-shaped hoops, plus comfortable t-shirts, joggers, and pieces for the home as well. Cuyana’s co-founder and CEO, Karla Gallardo, grew up in Ecuador, and the brand’s name means “to love” in her native language, Quechua.
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Maygel Coronel
If you’re looking to add some luxury to your swimwear collection, Maygel Coronel won’t disappoint. The line was founded in Cartagena, Colombia and in 2019 Coronel won the grand prize at the Latin American Fashion Summit, which probably explains why you’ll also want to wear these suits off the sand as well (just peep those ruffles). The designer was inspired to make swimsuits that her mother could also wear, leading her to use a one-size-fits-most approach. Today, you can find the swimwear available in petite, one size, and extended options.
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Uno de 50
Madrid-based jewelry line Uno de 50 has been making waves and dazzling people’s bodies since the ‘90s. The brand originally gained its name from only producing 50 pieces of jewelry per collection but has since expanded. Today, you’ll find handcrafted designs with a modern twist, like abstract hoop earrings, leather cuffs, and layered pendants.
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EBY
Comfort’s typically all we think about when it comes to shopping underwear. EBY (a.k.a. Empowered By You) was founded by actress and entrepreneur Sofia Vergara and Renata Mutis Black in 2017, and it delivers on both comfort and style. The membership-based brand designs bras, underwear, and tanks with comfort , fit, and women’s empowerment in mind. As Vergara told Glamour, “I want to be able to provide women with the tools to start their own business as an exit out of poverty. EBY does that with its micro-financing model. There’s nothing sexier than being your own boss.”
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Eberjey
Another Latinx-owned brand embedded in all things comfort is Eberjey. Ali Mejia and Mariela Rovito founded the playful lingerie brand in 1996, but it’s quickly evolved into a destination for cozy PJ sets, joggers, jumpsuits, and more. Count us in.
Freda Salvador
The Freda Salvador customer is described as bold, ambitious, and inclusive. After over 25 years of experience in technical footwear design, Cristina Palomo Nelson and Megan Papay branched out on their own to build the cutting edge brand. All Freda Salvador shoes are designed in California and handcrafted in Spain and El Salvador, in family-owned factories. You’ll find crocodile textured lace-up boots, snakeskin double-buckle sandals, cutout sneakers (yes, you read that right!), woven mules, and so much more. It’s far from traditional footwear—but that’s exactly why we love it.
Simonett
Okay, you’ve probably seen the Simonett Spring Nanu Top all over your Insta feed. The viral sweater top can be tied in several different ways and looks good on practically everyone who snaps a photo in it. The Miami-based brand was created by Venezuelan designer Simonett Pereira and is often spotted on influencers and fashion girls everywhere. If you want to step away from basic tees and flowy sweaters, take Simonett’s abstract pieces for a spin.
Farm Rio
Farm Rio channels the bright and vibrant spirit of Rio de Janeiro; printed pants, dramatic sleeves, crocheted skirt, and endless eye-catching prints are what you can expect from this It-girl label. Katia Burros and Marcello Bastos launched the brand back in 1997 at a Brazilian marketplace, and today it’s found in the aisles of Neiman Marcus, Nordstrom, and Anthroplogie.
Naja
The attention to detail in a pair of Naja underwear or a bra is unmatched—and that’s exactly what the brand intends every time. Memory foam cups, ultrasonic-sealed bra straps, and interior bra prints are just a few of the accents that make Naja stand out. Harvested Peruvian cotton and nylon lace are found across bikinis, briefs, thongs and more. Colombian-born designer, Catalina Girald, wants to empower women through lingerie. She’s also on a mission to help educate and employ single mothers through Naja’s work with the Golondrinas Foundation and Underwear for Hope program.
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