What’s The Point of a Social Media Manager?


What is a social media manager?

Did you know 43% of consumers increased their social media use to discover new products in the last year? When organizations aren’t on social channels they run the risk of losing entire markets. 

A social media manager is the team member responsible for building and executing your company’s social media strategy, measuring the results of these campaigns, and making strategic changes based on the data. 

They are a brand builder who constantly adjusts the strategies and tactics they use to better connect with your target audience based on what’s trending and what their customer base responds to most.

On a day-to-day basis, a social media manager job may entail:

  • Planning, creating, and scheduling social media posts
  • Building and budgeting for ad campaigns
  • Responding to comments and direct messages
  • Tracking and analyzing key performance indicators (KPIs)
  • Identifying and researching new trends and competition

The bottom line? Social media managers are a crucial part of any successful company.


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