We Tried ‘The Yes’—and It’s the Best App for Personalized Shopping

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Shipping can be slow, but that’s less on the app and more on the brand itself since The Yes is actually a kind of middleman that handles returns and product issues (the customer care team is top-notch, btw) as opposed to order fulfillment.

Sea New York Zippy Lace Collar

Simon Miller Vegan Shearling Mini Puffin

Bella Cacciatore, beauty writer

Courtesy of Bella Cacciatore

I’ve never been into the idea of a personalized shopping site or subscription since, for me, scrolling endlessly is half the fun. Plus, I feel like they never nail my personal style. But after taking a look at The Yes’s brands, I decided to give it a go. Similar to TikTok, I had to train the algorithm a bit to truly nail my style—mostly by manually searching for brands I know I like—since the options presented in the quiz were a bit basic (sorry!) for my taste, but after about an hour or so playing around, it started to get me pretty well.

I usually hate shopping on apps since I like to see everything up close in before I make a decision, but I actually really enjoyed using the app. The photos were clear and swiping through the items was oddly addicting, and I loved The Yes’s list feature to see everything in one place from different brands. I don’t shop at department stores, so I liked that I could shop different brands in one place—and they still had a cool curation.

I ended up with a pair of Anna Sui clogs that I’ve been wearing nonstop ever since I got them, a Staud sweater vest, and an LNA top, which was a new discovery for me. Purchasing everything at once was super-easy, and things came relatively quickly. I do wish there was an easier way to track your deliveries in the app—my clogs still show that they haven’t shipped despite arriving weeks ago—but other than that, I highly recommend it.

Staud Knight Sweater Vest

Andrea Navarro, commerce writer

Courtesy of Andrea Navarro

As a first-timer to The Yes, I found the process of setting up my profile and preferences to be seamless—so much so that I actually found it really hard to say “no” to anything. Instead, I kept coming across brands that I already loved or new ones that were a direct reflection of my style. I ended up choosing a jogger set (featuring a long-sleeve sweatshirt and matching sweatpants) from Staud, an Everlane weekender bag, an Anine Bing graphic sweatshirt, and Mango lug-sole boots.

Shipping was fast: I received almost everything three to four days after hitting the checkout button, and all items arrived in packaging from the original retailer with return labels for peak convenience. I would definitely use The Yes app again. In fact, I’ve already saved some pieces from COS, Alo Yoga, and Aritzia for my next haul.