In a world ruled by “miracle creams” and high-tech skin gadgets, humble beauty buys like the best mascara tend to get overshadowed in favor of the Next Big Thing. But while a new mascara might not grab your attention as quickly as a serum that promises a facelift in a bottle, a great formula can most certainly be revolutionary. One swipe can instantly make your eyes appear bigger and brighter—and convince you that you’re more awake than you actually are.
Whether you want a subtle lift or falsies in a tube, we’ve seen tons of new and innovative launches this year—and found options for every lash length, budget, wand, and formula preference. From Uoma’s volumizing wonder to Benefit Cosmetics’ game-changing magnetic formula, Glamour editors weigh in on the best mascaras of 2021.
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