‘Towel’ Clothes Are Happening—And They’re All You’ll Want to Wear This Summer

The one summer fashion trend we’re most excited about right now is terry cloth clothing, a.k.a towel clothes. Yes, we said towel clothes. The plush fabric we associate with carefree beach days and backyard pool hangs has a playful, relaxed energy—which is the exact mood we plan to channel all summer long. It seems the optimistic vibe terry cloth brings to any look is catching on, with A-list fans like Hailee Steinfeld, Sophia Richie, and Hailey Bieber jumping aboard the trend.

Despite being a heavier weight than summer standbys like linen and cotton, terry cloth’s fluffy, quick-drying texture is ideal for keeping you cool on sweltering hot days. It can of course come in handy for drying yourself off after a dip in the water, but terry cloth is more than just a practical textile. Brands are reimagining the versatile fabric in all kinds of ways, using it to make cute swimsuits, unisex cabana shirts, matching sets, and even bucket hats

Towel clothing is undoubtedly primed for tropical getaways, but many silhouettes are also entirely acceptable to wear to a socially distant picnic or a low-key brunch date. And since brands are turning out designs in cheery hues like pink, tangerine, and emerald green, they’re ideal for giving your reemergence wardrobe a zesty mood boost.  Whether your calendar is stacked with al fresco dinners or poolside hangs, shop the terry cloth trend below. 

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