The elusive dress with pockets. That perfect pair of jeans. When it comes to the most important piece of clothing, panties (or underwear, for those who squirm at the P-word) aren’t usually the first thing that comes to mind. But I’ve always believed that a good outfit requires a good foundation—and if you’ve ever had Bad Panties ruin your day, you know exactly what I mean. Lucky for you and me (and our butts), direct-to-consumer underwear brand Parade just launched the most comfortable seamless panty to hit your top drawer.
In the past, when it came to our underwear choices, we might have had to sacrifice comfort for style, and vice versa. Thankfully, many modern companies have figured out a way to give us both without compromising, along with more welcoming size ranges—and Parade, which focuses on inclusivity, sustainability, and supporting sexual health organizations, is at the forefront of the comfy-and-cute movement.
When the New York City–based brand first launched in 2019, I was more than ready for some cool, new underwear to come into my life. Up until that moment, my underwear collection had been restricted to hasty purchases made whenever I was at the mall (remember the mall?) by an unnamed legacy lingerie brand. If I was making better, more mindful choices with the rest of my clothing, why not extend that to my underwear drawer? Plus, they speak to my personal interests. One of Parade’s collections is based on astrological signs, while another featured a collaboration with the aughts It brand Juicy Couture. As someone with multiple velour tracksuits, this was an absolute dream come true.
The brand’s latest release, Universal, is not a collab or inspired by a trendy theme, however. Instead, it addresses a common complaint: panty lines, as well as a more (actually) universal issue, climate change.
Universal is the brand’s first-ever invisible style, so you can kiss those dreaded panty lines goodbye (unless you’re like me and don’t mind a panty line!). But what makes this seamless underwear stand out from the rest is what it’s made of: supersoft recycled fabric and organic cotton lining. According to Parade’s founder and CEO, Cami Tellez, Universal is made from certified recycled yarns that result in 8.5% energy savings, 84% wastewater savings, and 77% less gas generation savings. “Sustainability is at the core of our brand,” says Tellez, “so on top of launching the world’s first carbon-neutral edgeless underwear, we took our efforts a step forward by investing in the conservation of May Ranch—over 14,500 acres of native prairie land in Colorado, and a vital home to over 300 bird species. This project will dramatically improve air quality in a state that has lost 48% of its natural grasslands in recent years.”