The Ultimate Guide to the Best Bras on the Internet
Finding the best bras used to come with little fanfare: You’d walk into a department store, try on a few styles the sales associate recommended for your breast shape, and then head to register with the least offensive one. Thankfully, lingerie brands have caught on to the fact that people want more from their bras than something that just gets the job done—and today many bra companies have flipped the script to make shopping for undergarments a more exciting, personalized, and size-inclusive experience. People with bigger boobs don’t have to settle for bras that could pass as mainstays in grandma’s lingerie drawer (in fact, here’s a list of seriously chic designs for DD cups and larger). Vice versa, the best bras for small busts now come in pretty, colorful silhouettes that don’t resemble a 12-year-old’s training bra (or an ill-fitting push-up bra).
We know that everyone’s version of the best bra differs, and most of us like to keep several options on rotation. Of course, knowing which brands offer cute and supportive silhouettes is key to finding styles for all your top-drawer needs. That’s why we rounded up a list of tried-and-true labels to keep on your radar—from department store classics like Natori and Chantelle to direct-to-consumer favorites like Cuup and Harper Wilde.
Whether you want a dramatic cut for date night, a wireless bralette for work-from-home days, or an ultra-cozy sleep bra for taking disco naps in, we have options for you on this list. Ahead, 17 bra brands (and the best bras they sell) to shop across a range of sizes and budgets.
ThirdLove
Using the measurements of millions of women, ThirdLove has more than 80 bra sizes you can choose from, including half-cup sizes (from A to I). The 24/7 Classic T-Shirt bra, pictured on the top left, started it all—and set a new standard for fit and comfort. It has thin memory foam cups that mold to your shape, and soft, pleated shoulder straps that won’t dig grooves into your shoulders. Other fan favorites include the Pima cotton T-shirt bra (the softness is unreal!), and the lace racerback for its supportive and comfortable silhouette.
Natori
Natori is an undisputed favorite in the lingerie world, and a brand worth having on your radar for workhorse pieces you can wear every damn day. Its Feathers Bra (as seen below in a cute baby pink), has a cult-like following—Lady Gaga is a fan and it’s even made a cameo on shows like Insecure, Girls, and Riverdale. As far as size availability goes, the brand has plenty of bra sizes (30A to 38G) to choose from, and the majority of Natori’s silhouettes can be purchased in classic or seasonal colors.
True & Co.
True & Co.’s wireless bras are so comfy and lightweight you’ll forget you’re wearing a bra at all. Most of its styles have laser-cut edges, which is basically a more technical way of saying that the bras have clean cuts and seamless edges. The benefit of this type of design is that you get all the support and coverage you need without the poking and prodding of wires.
Agent Provocateur
Venture into over-the-top territory with one of Agent Provocateur’s date night-ready bras. The brand is known for its racy designs featuring delicate embroideries and flirty cutouts. And while the bras may cost a pretty penny, trust us when we say they are so worth it: All the styles—even the ones with barely anything to them—are super high quality, and bound to last years in your save-for-special-occasion arsenal.
Savage x Fenty
Glittery mesh! Garden fairy embroidery! Bedazzled nipple covers! The bras at Savage x Fenty are undeniably extra—but let’s be real, you already know (and love) that. Would you expect anything less from Rih?
Cuup
Cuup’s innovative mesh bras are made of a single airy layer that fits you in all the right places. Sounds too good to be true? We tried out multiple styles to see if the minimal but supportive designs were actually worth the hype. The verdict: A resounding yes. We’re especially fond of the sheer fabric, but Cuup also has styles that offer more coverage, like the Scoop or Demi pictured below—and sizes start at 30A and go up to 38H.
Intimissimi
Sometimes all you need is simple, quality bra—and that’s where Intimissimi comes in. The Italian lingerie brand delivers budget-friendly options in pretty, lightweight fabrics that are perfect for working from home or turning up the heat. And celebs love its designs too: Irina Shayk, Sarah Jessica Parker, and fashion influencer Chiara Ferragni are longtime fans.
Harper Wilde
May we present to you the ultimate comfy bra brand? Harper Wilde makes no-frills bralettes for all bra sizes—and in only a few core colors (black, white, tan, brown) that look good on all skin tones. Bestsellers include The Flex (a super supportive strapless bra), The Base (a lightly-lined padded bra), and the brand sells discounted bundles in case you wanted to try out multiple styles.
Araks
If you want to treat yourself to something special (as you should!), Araks is where you’ll find it. We’ve written about its barely-there bras so many times before—and for good reason: the wire-free styles fit a wide range of sizes and the pastel colors are super dreamy. Not to mention, all of its fabrics (like the lace or satin and mesh inserts you see below) are either organic-certified or upcycled from previous collections.
Cosabella
Known for its stretch-lace and supportive mesh styles, Cosabella (which translates to “beautiful thing” in Italian) designs bras at the center of form versus function. You can wear its bras for hours on end—but still slip into any one of its designs to make a statement on an evening out. The Never Say Never bralette is one of our must-haves for 24/7 comfort—and it comes in a variety of cup sizes and band sizes, including standard, curvy, extended, petite, and ultra-curvy. (BTW, the halter design also works perfectly under tricky summer tops and dresses)
Chantelle
Another OG in the lingerie world, French brand Chantelle has been creating bras since 1876. Known for its fits and use of high-quality fabrics, all its bras are designed to make you feel at ease. You’ll find a range of comfortable bras here—with varying degrees of support and coverage—for smaller breasts and bigger busts.
Fleur du Mal
Between its bestselling silk-satin triangle bra, cutout demi cups, and velvet embroidered demi cup, Fleur du Mal offers plenty of eye candy for intimate occasions—alone or with a significant other. What’s more, the brand’s roster of celebrity fans includes Kendall Jenner, Kate Hudson, and Selena Gomez.
Only Hearts
Can’t resist a cheeky heart print? Same—and that’s why we love Insta-friendly label Only Hearts for bringing romance into the mix. Its designs have a sexy-meets-cute vibe, and the prices are just right for bras that’ll make you feel special but that you don’t have precious about wearing too often.
Eberjey
You can find the prettiest lace bras at Eberjey. This super-feminine lingerie brand designs lightweight, supportive pieces (think soft underwires, longline bralettes, and more) that are perfect for your everyday repertoire.
On Gossamer
On Gossamer’s bras fit like second-skin, and one of our go-to’s for versatile staples. Check the brand out for soft and comfortable racerbacks, convertible bras with molded cups, and quality nursing and pumping bras.
Calvin Klein
Want a bra that can sub in as an actual top? Calvin Klein has the best ones. The brand’s sports bra-like designs are iconic—and while they may remind you of your high school days, the CK hype is still very real.
For Love & Lemons
For Love & Lemons wins at seductive, Bridgerton-esque bras and corsets. Flirty straps, ruffled tulle accents, and gorgeous flower embroideries all come together in a playful, tasteful way.
