The Fans, the Celebrities, and the Ads: Super Bowl LV in Numbers

Last night’s Super Bowl had all the familiar elements of any other – a killer half-time show, big-budget ads, and, of course, the game itself. That said, there was plenty that was unfamiliar, mainly due to the pandemic.

So we thought we’d gather up all the stats we have and present Super Bowl LV in numbers.

The fans

The game was attended by 25,000 fans at Tampa’s Raymond James stadium, which was operating at around a third of its usual capacity.

7,500 of those attendees were healthcare workers, most of whom were from the area.

30,000 fans were able to pay $100 to have a cardboard cut out of themselves placed in an empty seat in the stadium.

At home, 100 million people were expected to watch the game unfold (the actual ratings are not yet available).

The ads

Advertising around the Super Bowl doesn’t come cheap, even if TV sports ratings have been down in the US during the pandemic. The price of a 30-second commercial during Super Bowl LV was around $5.5m.

The brands that aired commercials during Super Bowl LV were mentioned, collectively, over 916,000 times on Twitter while the game was live.

Mountain Dew clinched the title of most-mentioned brand during the show. The brand offered viewers the chance to win $1m, and this interactive competition helped them sail past all other brands to claim the top spot.