The Essential Guide to Social Media Management


What are the positives of social media management?

There are a range of reasons for social media management, from timesaving to getting messaging right. Below we’ve gone through four of the big ones.

Brand awareness

Proper social media management usually means you’ll have a steady stream of content going out on your channels. This means that your followers will find it difficult to forget you exist and will help keep your brand in their mind, even if they don’t interact with your posts every time.

There’s another set of benefits here for non-followers. When we first look up a company we often Google them. Along with their homepage, their social pages are likely to rank highly too, and plenty of people will check these to get an idea of what the company is about.

Social media channels give you a chance to either reinforce the perception you give off with your homepage, or let you focus in on more specific areas (such as showing off what a great place your company is to work through Instagram posts).

A regularly updated social channel is also just a good way to reassure the user that you’re still up and running, and contactable. And, speaking of.

Customer service

Social media allows people to contact companies with far more ease than before, particularly through Facebook and Twitter. Whether it’s tagging the company’s handle with a complaint, or chasing up a delivery through a direct message, if you want to have these channels open, you need to be on top of things.

Decent social media management processes are essential for this if you get a lot of messages. This means logging interactions, assigning them to staff, and following up on them. This can’t be done well in an off the cuff way, and attempting to do so risks upsetting people even further.

Consumer insights

Along with knowing what customer service queries you get, social media management also means seeing what content gets the most engagement, what people say about it, and what leads to the most conversions.

This is all excellent data for understanding your audience and customers. You can then feed this back into your social media strategy to get better results and finetune your approach. Just make sure you’re taking notes as you go, or use a social analytics tool to get even better insights.

Time to plan

It’s entirely possible to run your social media accounts on the fly, but for companies with lots of launches, initiatives, or campaigns, this is not the best way to go.

By planning in advance it means you can work with relevant co-workers to ensure social promotion hits the right marks, that you’re in the know about the launch itself, and you can spend time on creating content in advance.

If you want to include imagery or video, there’s no way to do this and ensure high quality unless you’re working in advance.


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