The 23 Most Popular Beauty Products at Ulta Beauty This Year

Each year, the best Ulta products give a pretty good indicator of what everyone’s been buying and loving over the past 12 months. The perfectly curated mix of drugstore faves and luxury finds is way too easy to shop for hours, even if you’ve already cleared out the pre-Christmas deals and Cyber Monday sets. According to the retailer’s list of most popular products, 2020 has seen a big rise in at-home beauty treatments and skin care essentials, many of which probably already have a home on your bathroom counter. 

Here, you’ll find the usual suspects that earn a spot year after year—like KVD’s Tattoo Liner and peels from The Ordinary—now alongside salon-quality hair color kits and LED gel manicure systems. Don’t forget to save some room in your cart for the standout hair and makeup essentials, along with a few surprise purchases we really didn’t expect to see among the list of best Ulta products. From curl-loving conditioners to a bright pink butt polish (yes, you read that right), scroll through to shop all the current top-sellers at Ulta for your skin, hair, makeup, nails, and fragrance needs.