Rihanna Looks Fire in a Purple Lace Thong for Savage x Fenty’s New Campaign


Rihanna once said, “I may be bad, but I’m perfectly good at it.” And not once has the newest member of the billionaires’ club failed to live up to that. 

Instead of confirming swirling rumors of a possible engagement to A$AP Rocky, Rihanna has instead decided to pose for a spicy photo featuring new lingerie from Savage X Fenty, one of her many business ventures, which now includes perfume. 

In the image, Rihanna is lying on a leather lounge chair. She’s wearing a bra and thong, made of neon purple and pink lace. The straps of the bra are made of light pink satin ribbon with little bows, and the thong also comes with ribbon, too. But it wouldn’t be a Savage X Fenty set if it didn’t have a cheeky twist: The lace subtly spells out the words “bite me.” 

The heat doesn’t stop there. The Writing Ribbons collection includes a few other items not pictured. There’s a crotchless version of the undies, a pink ribbon harness, blue pasties with little pink bows, and full pink leg harnesses. 

The Writing Ribbons Xtra VIP Box is available at Savage X Fenty now. You obviously won’t look exactly like Rihanna when you wear it and it certainly won’t make you a billionaire, but you’ll be just as bad. And perfectly good at it!

Later this month, you can catch Rihanna (and more badass models) in more lingerie in the Savage X Fenty Vol. 3 show, which launches exclusively on Amazon Prime on September 24. Last year’s show was a major win for body diversity and inclusion. Glamour‘s Christopher Rosa wrote in a piece about the show, “I already knew I’d see body representation for women in her Savage X Fenty Vol. 2 show—which aired on Prime Video October 2, 2020—but the male body diversity was a wonderful surprise. The trailer alone got me excited: Women and men of all sizes aren’t just existing here, but thriving.”


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