New Data Updates: Vkontakte, Facebook, Instagram, and LinkedIn


It’s been a busy year for our data teams at Brandwatch as we’ve been adding a lot of new social data to our platform. 

We’ve released a number updates that have been highly requested by our customers: 

  • The addition of Vkontakte
  • The ability to track paid posts on LinkedIn
  • Access to more Instagram and Facebook data

Let’s explore each of these one by one.

VKontakte

You can now access all public data matching specific keywords for VKontakte in Brandwatch via the VK firehose.

VKontakte, or VK, or ‘The Russian Facebook’ is Europe’s largest social network with over 100 million active users. In January 2021 it was the 15th most popular website in the world.

It represents a critical source of insight into consumers in the Russian and Eastern European markets where the majority of its users are based. But it also has an English interface and a growing international user base. 

VK is also particularly popular amongst millennials and generation Z. Over two thirds of its users are under the age of 34, providing a fantastic opportunity to understand younger consumer demographics.

VK data is available now as a premium data package. If you’re a Brandwatch customer, contact your Customer Success Manager to find out more.

LinkedIn Ad Tracking

Last year we added the ability to monitor your LinkedIn company pages to help optimize your content strategy and build a stronger, more impactful presence on the world’s largest professional social network.

Now, you can also monitor engagement on your paid LinkedIn posts, allowing you to measure the performance of all your promoted content in one place and compare the results of your organic and paid activities.

With over 690 million users, LinkedIn is a social media powerhouse. Engagement on the platform also increased by 50% last year, so it’s no surprise that 97% of B2B marketers utilize it for their content marketing efforts. 



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