Jennifer Lopez Removed All Her Makeup on Camera to Show Off Her Skincare Routine

In case you didn’t know, Jennifer Lopez has a new skincare line called JLo Beauty and she’d like you to use it! What better way to demonstrate the effects of her “That Jlo Glow Serum” or “That Fresh Take Eye Cream” than to, you know, actually show off what she has going on underneath her flawless makeup?

That’s exactly what she did on January 2, in celebration of the line, which is now available for purchase on jlobeauty.com. 

In the post-New Year’s video, Lopez is still wearing her stage makeup from a recent performance, which she notes is “a lot of makeup.” The pop star starts her 3-step nighttime skincare routine by going in with her new “That Hit Single” cleanser. She only puts a quarter-size of the “pinky pearlescent” product on her face before scrubbing off her makeup by hand. “Wash away 2020,” she joked. 

It needs to be said: Jennifer Lopez is just as stunning without makeup as she is in full glam! 

In the remainder of her 8-minute video, Lopez demonstrates the rest of her routine by moving on to her $118 “That JLo Glow Serum,” which she says gives her “more glow than when I had the makeup on.” 

Lopez claims she sent the product back to the drawing board about 23 times before she had that, “tightening and instant glow effect” she was after. Lopez then closed out her video by using her “That Blockbuster Wonder Cream.”  

JLo Beauty That Hit Single Cleanser

JLo Beauty That JLo Glow Serum

JLo Beauty That Blockbuster Wonder Cream

JLo Beauty That Big Screen SPF 30 Moisturizer

Jennifer Lopez recently revealed to Glamour that she has never tried Botox. “I’m not that person. I don’t have anything against people doing that; it’s just not my thing,” she said during a Zoom call with beauty editors. “I’m more about a natural approach to skincare. I think it starts first, honestly, with who you are on the inside and that shows on your face on the outside. That’s number one.”

Lopez is stressing how much care and effort she’s put into her line. “We’ve spent hundreds of rounds of testing products and formulations…all to make sure we created the perfect products for YOU to get THAT GLOW,” she wrote alongside the Instagram video of her makeup removal process. “I am so proud of what we came up with and I know you’re going to love it. We’re JUST GETTING STARTED!!!!”