On April 4, the actor and entrepreneur took to Instagram to share a lovely selfie with her 16-year-old lookalike daughter. “Exciting new product launch today featuring one of the absolute loves of my life,” Paltrow wrote in the caption. While the photo was sweet, the product launch on TikTok was a full-on roast!
Over on the video-sharing app, Martin narrated her mom’s morning routine, highlighting her new GoopGlow Morning Skin Superpowder, which the Goop website describes as “a power shot” of antioxidants meant to reduce the effects that the sun and stress have on your skin.
“So first, my mom drinks her GoopGlow Superpowder—and she eats nothing except for dates and almond butter so she will have that,” Martin shared as Paltrow mixed in the powder with a glass of water. “I suppose the GoopGlow is a part of her cleanse which she’s been on since the day I was born, apparently.” (In case you were wondering, Martin was born in 2004.)
In the video, which Paltrow captioned, “When you get roasted by your gen z daughter,” Martin continued to chronicle her mom’s schedule, poking more and more fun at Paltrow as time went on.
“It’s 8 a.m., and she’s been doing this since 7 a.m.,” Martin said over her mom’s skincare routine. “She just prances around the bathroom putting on her millions of GoopGlow products for her glowing skin. Then she gets to work making some more vagina eggs and candles…and vagina perfumes…and just everything vagina. Yeah, that’s my mom’s morning routine!”
While Gwyneth Paltrow is clearly secure enough to make jokes about her brand—or let her daughter do it for her—there’s a serious reason behind all of those vagina-scented products.
“It’s all part of the crumbling patriarchy. You have to push, you have to go too far. You have to have a ‘WAP’ song or a ‘Smells Like My Vagina’ candle,” Paltrow told Elle in September 2020. “So people are like, ‘What is this?’ And they freak out. And then the center moves a little bit more this way. It’s a process that happens over time. But women, especially my generation, and my mother’s generation, we were raised to feel so uncomfortable with ourselves and it’s bullshit. It’s not cool. We have to be integrated and love ourselves, love every part and integrate all of the parts of ourselves.”
Thankfully, it looks like she’s passing on all that confidence to her daughter.