Beyoncé and Blue Ivy Are Twinning in This New Ivy Park Ad

Ivy Park and Adidas just announced their first line of clothing for kids—and as cute as some of the pieces are, they’re nothing compared with Beyoncé horsin’ around with her three kids, Blue Ivy, Rumi, and Sir, in the new ad. 

In the spot, which dropped August 11, Blue Ivy and Bey are twinning, wearing cow-print leggings, a purple pullover hoodie, and gray sneakers. Sir and Rumi appear in a separate shot with their mama, as well. The whole video is ranch-slash-barnyard-themed (okay, technically rodeo), which honestly reminds me of the time Bey collaborated with The Chicks at the 2016 CMAs. Remember their performance of “Daddy Lessons”?

Beyoncé opened up to Harper’s Bazaar about the inspiration behind Ivy Park’s current rodeo aesthetic. “This collection is a mixture of my childhood growing up in Texas and a bit of American history,” she said. “I grew up going to the Houston rodeo every year. It was this amazing diverse and multicultural experience where there was something for every member of the family, including great performances, Houston-style fried Snickers, and fried turkey legs. One of my inspirations came from the overlooked history of the American Black cowboy. Many of them were originally called cowhands, who experienced great discrimination and were often forced to work with the worst, most temperamental horses. They took their talents and formed the Soul Circuit. Through time, these Black rodeos showcased incredible performers and helped us reclaim our place in Western history and culture. We were inspired by the culture and swag of the Houston rodeo. We combined classic elements with the athleticwear of Ivy Park x Adidas, adding our own spin, monogrammed denim, chaps, and cowhide.” 

She continued, “I’m excited that Ivy Park x Adidas will now feature kids’ clothing with this drop. On our family vacations, we love to coordinate our outfits. My kids are usually on set with me for shoots, and we’d find ourselves putting them in extra-extra-smalls so we could match. So it is a natural progression for Ivy Park to introduce a selection of key silhouettes in children’s sizing.”

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