‘Baby Blonde’ Is the Subtle Shade Celebs Are Obsessed With

We’ve seen a ’90s and ’00s hair revival. We’ve relived the scrunchies, butterfly clips, and head bands from when we were in elementary school, but the next hair trend that’s blowing up on the ’gram? It pushes things back further still, to when we were dinky with huge Bambi eyelashes and soft, silky angel hair.

In fact, the gentle color of preschool strands is the inspo for “baby blonde,” which seeks to recreate the brighter blonde hair some toddlers have when they’re little.

Look to hair dye names, and “baby blonde” usually shows up as a pale platinum blonde, but expert colorists like Brazil’s Romeu Felipe have advanced hair color techniques to give the shade beautiful dimension and a much more natural, innate feel. He’s a leader in creating multidimensional blondes, and his “soft baby blonde” takes its cue from the delicate hair of children which “perfectly reveals light and shadow effects,” according to Wella.

The painting technique blends sun-bleached, baby cherub shades with deeper undertones and roots for an effect that looks youthful but natural, rather than an all-over platinum.

Licks of lighter gold are applied to the front sections and baby hairs, then woven seamlessly through the crown and lengths.

But the condition is just as important too. Shiny, soft strands are what sets this shade off, so glossy treatments and nourishing masks are a key component of caring for this color.

The shade is a hit with celebs, including Sofia Richie, who’s currently rocking a delicious rendition of the color created by hair colorist and balayage queen Tauni Dawson.

Margot Robbie has been known to favor the more realistic, gentle nod to platinum.

To ensure it looks super seamless, work with your colorist on spotlighting the perfect golden tone for your skin. The skill is in creating a gorgeous contrast that lights up your natural tones.

And, for a glam spin on the shade, push the color even brighter around face-framing sections.

This story originally appeared on Glamour U.K.