Amazon Just Launched a Store Full of ‘Internet Famous’ Products—And We Want Everything
The number of #AmazonFinds that have shot to instant fame on TikTok is mind-blowing—so much so that the mega-retailer has taken note of all these trending products and grouped them into a single storefront, aptly named “Internet Famous.” The landing page is a virtual rabbit hole for beauty, fashion, and home goods that have gone viral on the social media platform—and, thanks to the power of Prime, most can be yours in less than 48 hours (provided they’re still in stock, of course).
If the Gen Z crowd hasn’t made it clear enough, the TikTok M.O. is all about uncovering little-known gems that’ll enrich your life in some type of way—and typically from major shopping destinations with stacked digital aisles. (Think the Amazons, Targets, and Sheins of the world.) Despite a love for these corporate giants, authenticity is also at the core of the TikTok community, so every product you find on the “Internet Famous” hub has five-star reviews to back up the hype.
So what viral items can the ’Zon hardly keep in stock? First up: Those scrunchie leggings that supposedly lift your butt to new heights are selling out like crazy (Lizzo is a fan, FYI). But so is a spiky acupressure mat (it’s called wellness!), The Ordinary’s beloved hyaluronic acid serum, and some low-key cool ‘70s-inspired patchwork jeans. There are plenty more affordable, unexpected items up for grabs—and Amazon updates its “Internet Famous” storefront in real-time, so bookmark the page to keep tabs on what products are popping off.
Ahead, a selection of the best viral TikTok products Amazon can hardly keep in stock.
Best Viral Amazon Fashion Finds
Come for the viral butt-lifting leggings, stay for the early aughts and ’90s fashion trends Gen Z’ers are bringing back to life. Style creators on TikTok are single-handedly causing specific clothing items and accessories to sell out on Amazon—most notably gold hoops, claw clips, and dickey collars. Budget-friendly workout sets also continue to see steady demand as they’re an easy solution to getting dressed and feeling put together in the morning.
Best Viral Amazon Beauty Finds
The products that rack up millions of views on TikTok are affordable, effective, and basic-in-a-good-way. We’re not surprised though. A new wave of “skin minimalism” has set in, that prioritizes ingredients over aesthetics. Targeted serums from The Ordinary and Paula’s Choice have exploded in popularity thanks to their potent formulas, as have drugstore staples like CeraVe cleansers. Some other viral TikTok products Amazon has carried in the last year include those gross-but-incredible foot mask peels and a mini-fridge to keep beauty products active for longer.
Best Viral Amazon Home Finds
Most of us rely on Amazon to stock up on household essentials, but savvy TikTok shoppers have shown us the behemoth has way more to offer than just groceries and Instant Pots. The hashtag #cleaning has 9.8 billion views, and #kitchenhacks is just as popular, with 1.4 billion views and counting. A scroll through either of these feeds brings up a host of innovative products worthy of your precious counter and cabinet space: A magical all-purpose cleaning paste, a mini waffle maker that’s perfect for gifting, and of course, a glass water bottle because Gen Z’ers unanimously agree that sustainability is just as important as two-day shipping.
