7 Women With Great Skin Share Their Clean Skin-Care Routines

We all have those Instagram accounts we check daily and refer to in conversation as if they’re our actual friends. If you’ve ever scrolled onto one of these photos and wondered, How does she do it? you’re in luck. Welcome to our series Insta Stalking, in which we talk to the women behind the accounts we’re obsessing over about their beauty secrets. Below, seven women with great skin share their clean skin-care routines.

Thanks in part to the internet, we now have more information than ever about what we are actually putting on (and into) our bodies. As women gain awareness and interest in what’s in their products, the clean-beauty movement has rapidly grown. While there’s nothing wrong with pushing for products that are better for us and the planet, there are so many buzzwords—clean, green, natural, organic—floating around that it’s hard to sort through the noise. Add to the fact that every retailer and brand has their own definition of the word clean, and things can get a little murky.

Generally speaking, clean beauty refers to products free of parabens, sulfates, phthalates, and artificial fragrance (again, this varies depending on whom you ask) but has grown to include products with all-natural or organic ingredients. Some also take sustainability into account. There’s also a lot of misinformed stereotypes associated with clean beauty—that it’s crunchy (think more Whole Foods than Sephora), ineffective, or expensive—which can make going green intimidating. To make it easier, we asked seven women who are passionate about clean beauty to define what it means to them, and to share their clean skin-care routines. Read on for the products they can’t live without.

Vic Styles, 35, content creator in Brooklyn

Our skin is the largest organ in our body. What we put on it not only affects the appearance of it but can impact our overall well-being. I think healthy skin starts within. A good skin-care routine ends with what you actually put on your face and begins with what you put into your body. It’s hard to separate the two, since many skin “issues” are just our body’s way of letting us know that something isn’t balanced on the inside.

When it comes to my skin, my major concerns are antiaging and hyperpigmentation. In the morning I keep it simple, since I do so much at night. I start with Burt’s Bees Micellar Cleansing Water on a reusable cotton round. It’s like a quick and easy pick-me-up for my skin. I use the Activist Manuka Honey as a mask for 15 minutes every day—it’s my go-to product. It helps reduce inflammation and acne, and adds moisture into my skin. After I rinse the honey off, I swipe on Purpl & Prosper Crystal Healing Toner, which doesn’t strip my skin at all, and then I use Farmacy Very Cherry Bright 15% Clean Vitamin C Serum. This serum has been a saving grace for my hyperpigmentation, and I love how lightweight it is. I add the Caudalie Vinopure Skin Perfecting Serum, which instantly makes my face brighter, and the Farmacy Daily Greens Gel Moisturizer, which feels like I’m adding a layer of water to my skin. For even more glow, I add Plant People Revive Serum, and finish with SuperGoop! Unseen Sunscreen. SPF is a must, and I love how sheer this one is. Plus, it doubles as a makeup primer.