36 Black-Owned Beauty Brands to Shop Now and Always


There’s no doubt about it: The last few years have ushered in a whole new standard of diversity and inclusivity within the beauty industry. Black-owned beauty brands are growing by the day, with game-changers like Fenty Beauty pushing boundaries for inclusivity in the space and entrepreneurs putting their expertise into product lines you’ll want to keep on steady rotation. New indie names and legacy brands alike have risen to the occasion, expanding their product offerings to accommodate women of color, and Black women in particular.

And while that industrywide growth is surely noteworthy, it’s also important to recognize that Black folks have provided for their communities long before Fenty and continue to do so to this very day. Now, more Black-owned beauty brands than ever before are addressing the specific needs of women of color, crafting formulas specifically for melanin and textured hair. But plenty are also debuting products suitable for anyone and everyone, like luxury fragrance, clean hygiene products, and sunscreen that won’t leave a trace. Here, we’ve rounded up 36 ones to support now and always.

All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.


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