21 Black-Owned Wellness Brands That Support Black Joy

Movita Vitamins, a popular multivitamin company, has everything from prenatal vitamins to a beauty bottle, which was designed to support healthy hair, skin, and nails.

Ethel’s Club is a social club and wellness space started by founder Naj Austin. It was specifically designed with people of color in mind to “create a place to spend time together and build community” through daily classes and (now digital) events.

HunnyBunny’s pure and natural products are made with natural ingredients found in kitchens. The Washington, D.C.–based brand offers self-care products from soap to deodorant, including scents such as tea tree and orange and lavender and lime.

Harriet’s Apothecary is a company with the mission to create an “intergenerational, healing village led by the brilliance and wisdom of Black cis women, queer and trans healers, artists, health professionals, magicians, activists, and ancestors.” Past initiatives included sessions centered around healing and even a swag swap.

This Black-owned online company includes bundles of coffee, tea, headbands, masks, and more (also made by other Black-owned businesses). Cofounded by Danielle Deavens and Doug Spencer, the company includes candid reviews and genuine product descriptions for transparency. 

Ruby Love (formerly known as PantyProp) is an apparel company founded by Crystal Etienne in 2015. The line includes leakproof, intuitive underwear and swimwear which prevents leaking and period stains.

This cold-pressed skin-care line features handcrafted vegan products fit to up your self-care game. Think lavender Shea Butter Body Cream and Body & Nipple Cream, all made with natural herbs and essential oils.

Kisha Forde is a freelance writer from Brooklyn specializing in everything from culture and lifestyle to all things wellness.