17 Amazing Lingerie Sales to Shop Ahead of Valentine’s Day


Raise your hand if you’ve been wearing the same bra for what feels like a decade. Or the same underwear. (Or both.) We’ve all been there. Luckily, January is the best time to update your top drawer, because some of the best brands have huge lingerie sales to kick off the new year. You can get everything from comfortable bralettes from Free People to gorgeous onesies from Savage x Fenty and embellished separates from Bluebella—all on discount. It’s time to ditch the old bra with the missing inserts and make room for new everyday essentials or sexy, borderline complicated-to-get-on intimates (Valentine’s Day is right around the corner). 

With that in mind, we found a ton of underwear and bras on sale—with deals up to 60% off—which should make this much needed haul far less trying on yourself (and your credit card). Whether you need a new full-coverage style for extra support, a bodysuit to wear under your sweatpants, or just love a good lacy thong, keep scrolling for 17 early Valentine’s Day lingerie sales that are way better than a candy-gram.

All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.



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