We’re Calling It: This Is the Year of the Gift Card

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Let’s face it, even the best gift cards have been met with fake smiles and sing-songy “Oooooh, you shouldn’t have” reactions. But amidst a holiday season ripe with delivery delays and virtual holiday gatherings, gift cards are a no-fail way to ensure your loved ones know you’re thinking about them (and definitely haven’t forgotten to buy them a present).

Whether it’s a big box retailer they miss perusing the aisles of or a boutique brand they’ve been DM-ing you about on Instagram, virtually every company is rolling out email gift card options this year—and they all come with the added bonus of not exposing your friends and family to the coronavirus. Plus, they’re a perfect vehicle for giving your hard-to-shop-for friend what they really want for Christmas: to be left alone to shop in peace. Ah, nothing like 2020 to bring us all together. Ahead, shop 24 of the best gift cards to give in 2020. 

The Best Gift Cards to Give Department Store Faithfuls 

Sephora Gift Card

$10

Sephora

Nordstrom Gift Card

$10

Nordstrom

Target Gift Card

$5

Target

Ulta Beauty Gift Card

$10

Ulta Beauty

Dermstore Gift Card

$25

Dermstore

Amazon Gift Card

$10

Amazon

The Best Gift Cards for a Wardrobe Refresh

Madewell Gift Card

$25

Madewell

Buck Mason Gift Card

$25

Buck Mason

Lunya Gift Card

$50

Lunya

Alo Yoga Gift Card

$50

Alo Yoga

Outdoor Voices Gift Card

$25

Outdoor Voices

Summersalt Gift Card

$25

Summersalt

Mejuri Gift Card

$25

Mejuri

Lululemon Gift Card

$10

Lululemon

The Best Gift Cards to Give the Home Body

Brooklinen Gift Card

$50

Brooklinen

Etsy Gift Card

$25

Etsy

Le Creuset Gift Card

$10

Le Creuset

Freshly Gift Card

$52

Freshly

The Sill Gift Card

$25

The Sill

Minted Gift Card

$25

Minted

Apple Gift Card

$25

Apple

Disney+ Gift Card

$70

Disney+

The Best Gift Cards for Shopping Small 

Coming Soon Gift Card

$10

Coming Soon

Lisa Says Gah Gift Card

$15

Lisa Says Gah

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